For this conceptual project, I wanted to show a more digital focus for a corporate brand with a consistent visual identity integrated into its website and digital advertisements.

 

Anchor Capital is a large financial advisory and wealth management firm for people of all ages and levels of financial wealth. It is positioned as a trustworthy, reliable and successful player in the industry. For its visual identity I wanted to showcase a corporate style which was professional looking and still interesting and approachable. I decided to explore a 'Day and Night Sky" concept playing with gradients and subtle curving lines in contrast with a bold logo with sharp edges, to evoke a sense of both confidence and calm.