Backyard Botanist is a Melbourne-based online store specialising in affordable, high quality plant care products and gardening kits that help indoor plant lovers and green thumbs grow with confidence. Originally offering live plants, they’ve since pivoted to focus on accessories backed by exceptional service and eco-conscious packaging while offering expert support and a personal touch that has won them a devoted fan base across the country.

 

After a period of growth, it was clear that the business needed to rebrand with a visual identity that was more current and memorable. I created visual elements that tied in the branding across the website, social media, signage and packaging to encompass the brand's persona.