As Lead Designer at Merchgirls, I had the opportunity to design multiple capsule collections ('Merch Kits') curated to showcase Merchgirls' latest products and decoration techniques. For the 2023 Winter Merch Kit, designs needed to appeal to modern corporate clients such as those in Finance, Banking, Insurance and Property.

 

The concept I explored was 'Future Nostalgic', which was an exploration of contrast - hard, crisp lines meet organic shapes, space age metallics meet nostalgic newspaper halftones. To tie in both worlds I chose a true neon yellow that contrasted the neutral palette and brought in the warmth not seen in the halftone photograph of a lemon tree. The most challenging aspect was achieving the true neon yellow across a range of materials and decoration techniques, however with some adjustment, close matches were achieved and gave the desired effect.